APPLICATION: Installation of self service photo kiosk

CHALLENGE: Find a worry free revenue generator for tourists to print their pictures

SOLUTION: Installation of a Mitsubishi DPS Kiosk 7000

Wall Drugs in South Dakota had successfully deployed a DPS Kiosk 7000 at its legendary roadside mall and attractions near the Badlands National Park and close to many other tourist attractions in the state .

The system Wall Drugs with a worry-free revenue generator and customers with an intuitive, useful service., Wall Drug needed to increase the profitability of its photo department, while at the same time providing a fast and easy service to the large number of tourists in the area. After getting its start in 1931 by offering free ice water to travelers passing through South Dakota, Wall Drug has gone on to become one of the most famous roadside attractions in America, offering a wonderland of recreational amenities to as many as 15,000 customers a day in the summer.

With so much to see and do in the area, servicing the imaging needs of its customers was a crucial addition to the company’s offerings. Tyler Swift, head of the photo department at Wall Drug, along with its owners, decided on the Mitsubishi DPS Kiosk 7000 after examining numerous other possibilities.

“We wanted a reliable, cost effective kiosk that our customers could use without us having to have a staff person present all the time,” said Swift. “After looking at a lot of options, we decided the Mitsubishi was the best way to go because it’s so fast and easy for the customers to use without assistance.”

The DPS Kiosk 7000 allows Wall Drug customers to simply insert their digital camera card and, through the use of a large, easy to use touchscreen, to quickly and easily print out photos or empty the card onto a CD. Though Wall Drug offers extra digital cards, Swift has found many customers prefer to use the one they have and the DPS 7000 allows them to empty that card onto a CD and continually re-use it. This comes in handy as they go from the Badlands to Mount Rushmore to the many other attractions in that part of the state.

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