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Liebe Drug Stores Expand In-Store Photo Services with Mitsubishi Digital Electronics America, Inc. Photo Kiosk Systems

Three Northern stores now feature Mitsubishi Photo Kiosks with high-speed Mitsubishi digital photo printers

January 9, 2007—Liebe Drug Stores has recently installed three Mitsubishi Imaging DPS Kiosk 9000 digital photofinishing systems to meet a growing consumer demand for immediate, yet high-quality digital prints. Now offering self-service prints at a speed not previously available, Liebe Drug Stores has seen an increase in its average order size as a result of the updated equipment .

Liebe Drug Stores (located in Milbank, South Dakota, Ortonville, Minnesota and Appleton, Minnesota) have each been equipped with a Mitsubishi DPS Kiosk 9000 system. The Ortonville and Appleton stores have photofinishing systems that include two Mitsubishi CP-9550DW digital photo printers, producing 4 x 6 prints. In addition to two CP-9550DW printers, the Milbank store also has a CP-3020DAU for 8 x 10 and 8 x 12 prints.

“With the main growth in the retail photo market stemming from the digital end, we wanted to stay competitive and offer more in-store digital services to our customers,” said Sheri Hammer, Photo Manager for Liebe Drug Stores. “Not only did we like the feature set of the Mitsubishi Digital Photo Kiosks, but we also appreciated the appearance of the units – an important element in our retail environment.”.

These new Mitsubishi digital photo-processing units are not Liebe Drug Stores’ first experience with photo kiosks. “We did have kiosk systems in these three locations previously, but we were only able to print 4 x 6 prints in store with the old units and had to send out everything else,” explained Hammer. “With our new units, we are now able to offer our customers more in-store photo services at a faster speed instead of jobbing them out, which has saved time and money for our customers, as well as our stores.”

In addition to printer quality and speed, Liebe Drug Stores also wanted to make sure the units would receive adequate manufacturer support. “When researching photo kiosk products, customer support was a major factor in our buying decision,” said Hammer. “Mitsubishi’s customer support staff has been very helpful to us during this process and we have had a very positive experience with the units since the purchase.”

Liebe customers have taken notice of the new units and faster processing speeds as well. The stores currently have the CP-9550DW printers both set for 4 x 6 prints, enabling customers to print orders twice as quickly. “Our customers have really responded,” said Hammer. “Since installation, we have experienced an increase in the average size of our orders.”

Mitsubishi Digital Electronics America, Inc. currently offers the DPS Kiosk 7000 and DPS Click 5000 photofinishing kiosk systems available with dye sublimation printers CP-9550DW-U (outputting to 4 x 6, 5 x 7, and 6 x 9 prints) and CP-3020DAU (outputting to 8 x 10 and 8 x 12 prints). Underscoring Mitsubishi’s confidence in the reliability and durability of its printers, the company backs every digital photo printer with an industry-leading 24-hour Express Replacement Assistance program.