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January 19, 2007 — Mitsubishi Digital Electronics
America, Inc., today announced an agreement between its
Imaging Products Division and Market Velocity, Inc., which
offers Mitsubishi customers the Trade-In, Trade-Up program.
Under this new program, Mitsubishi Photo Imaging customers
are able to trade in an older model digital photo printer
and receive a rebate toward the purchase of a new Mitsubishi
digital photo printer or photo system .
"We are very pleased to provide this new rebate program
through Market Velocity," said Margie Chiaramonte, marketing
manager, Mitsubishi Digital Electronics America's Imaging
Products Division. "This new program allows our customers
and end-users to upgrade their existing photo printers in
a cost-effective and environmentally sound manner."
Based in Duluth, Ga., Market Velocity is an industry leader
for trade-in, recycling and donation solutions. "Market
Velocity is looking forward to adding Mitsubishi's photo
imaging products to our integrated trade-in solution," said
Frank X. Dalton, CEO of Market Velocity. "Mitsubishi has
a solid reputation for quality and we are thrilled that
we can bring customers an efficient option for upgrading
their products in the digital photo printer market." .
Market Velocity is currently accepting the following Mitsubishi
photo printer models for trade-in: CP-8000DW, CP-9000DW
and CP-9500DW. Customers can trade in these printers and
receive rebates toward the following Mitsubishi models:
CP-3020DAU, CP-9550DW, DPS Click 5000 and DPS Kiosk 7000.
About Market Velocity, Inc.
Market Velocity makes it simple for technology
companies, distributors and resellers to drive new sales
and increase market share with creatively packaged online
equipment upgrade programs. Major industry clients are able
to attract new buyers with exciting trade-in promotions
while offering existing customers compelling, instant trade-in
values for previous purchases through Market Velocity's
vast network of remarketers. Customized trade-in sites are
integrated with in-depth services and customer support to
manage every aspect of trade-in programs, from promotion
design through payments processing and extensive market
data analysis. End users have multiple equipment disposal
options including trade-in, donations and recycling programs
that meet the industry's highest standards for safety and
privacy. Visit www.marketvelocity.com
to learn more about the industry's only full-service web-based
solution for trade-in programs.
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