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January 31, 2008— Underscoring its commitment to
provide retailers at all levels with support for marketing
their Mitsubishi DPS photo systems and building customer
loyalty, Mitsubishi Digital Electronics America’s
Imaging Products division today announced an agreement
with DigitalPost Interactive (OTCBB: DGLP.OB)
to offer web photo album services with their DPS photo
system products. DigitalPost Interactive provides user-friendly
web platforms for digital media sharing and social networking,
including “TheFamilyPost.com” family websites.
According to Darla Achey, product marketing specialist, Mitsubishi Digital Electronics
America, Imaging Products, today’s agreement provides retailers with a
compelling value-added opportunity to build awareness of their Mitsubishi photo
systems and nurture customer loyalty.
“Through our relationship with DigitalPost Interactive,
we’re extending
the value that our photo system products provide and enabling retailers and their
customers to do much more with photographs. By offering TheFamilyPost.com websites
to end-users, we are providing retailers with an easy-to-implement, no-cost way
to build their web presence and take advantage of advertising opportunities,” Achey
said.
Under the agreement, which will be rolled out in two
phases, Mitsubishi will offer TheFamilyPost.com websites
that are intended to provide retailers with continued online
brand exposure for the lifetime of the family site. The
retailer’s customers who visit the website to build
photo albums and keep in touch with family members will
see advertising for the retailer’s printing services.
The second phase of the agreement will enable consumers to sign up for and create
a personal TheFamilyPost.com website directly from its photo systems – no
PC required. Consumers will also have the ability to send photos to the retailer
through the Internet for printing and pick up at the retail location.
“This is a great opportunity for the company, and
a turning point in the way consumers can present and share
their digital media,” said Michael
Sawtell, CEO, DigitalPost Interactive. “Consumers will now be able to create
an engaging and visually-stunning family website right on the retailer’s
floor while they wait for their prints. It’s the ultimate combination of
online and offline service that gives consumers the perfect way to enjoy a lifetime
of digital media and memories.”
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