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March 8, 2007 — Demonstrating its commitment to
provide retail markets with not simply the most advanced,
reliable technology, but also outstanding integration and
support, Mitsubishi Digital Electronics America today launched
the Flexible Photo Lab Solution combining its state-of-the
art digital photo printers, DPS Kiosk 7000 terminals and
DPS Click 5000 print servers. The self-service or semi-attended
Mitsubishi Flexible Photo Lab provides retailers with unparalleled
ease of use, scalability and chemical lab connectivity
and can accept an array of media/sources and payment/validation
types.
The Mitsubishi Flexible Photo Lab Solution is also a proven
entity having been successfully deployed in several European
markets. The Flexible Photo Lab system comprises a behind-the-counter
DPS Click 5000 as a print server accessed by up to 10 DPS
Kiosk 7000 terminals and serving up to five Mitsubishi
CP-9550DW-U or Mitsubishi CP-3020DAU digital photo printers.
Flexible Photo Lab Solutions may be configured in a variety
of production systems according to the individual store
requirements and offer customers a choice of up to six
different print sizes.
“The Flexible Photo Lab Solution takes much of
the hard work out of photo services and provides retailers
with a reliable and easily-managed-and-maintained revenue
engine that, in turn, provides customers with quality and
value and gives them good reasons to return to the store,” explained
Darla Achey, product marketing specialist, Mitsubishi Digital
Electronics America Imaging Products. “We are very
excited with the performance and integration of the Flexible
Photo Lab and especially confident now that it has proven
itself in the European market.”
Underscoring its broad applications, the Flexible Photo
Lab from Mitsubishi accepts media via Flash memory cards,
CD, USB and Bluetooth. Payment can be made using cash-register-generated
passwords, operator cards or pre-pay cards available in
the store — methods that have been shown to enhance
in-store manageability and control while limiting credit
card administration and fees.
Contrasting with the challenges of chemical labs, Mitsubishi’s
Flexible Photo Lab Solution features a lower capital cost
and even then is more scalable so that retailers can start
small and grow their business organically. Flexible Photo
Lab does not require hazardous chemical handling, advanced
staff training or wasteful calibration processes on slow
days or when temperatures vary. Flexible Photo Lab also
enjoys lower electricity costs and is significantly faster:
In five minutes one Flexible Photo Lab with four printers
can yield 60 to 80 prints whereas a chemical lab takes
five minutes to process and print the first image!
Flexible Photo Lab also provides customers with a range
of digital services that chemical minilabs simply cannot
match including slide show capability, photo decorations,
editing, multi print layout and photo ID and passport capability.
“Flexible Photo Lab comprehensively signals a movement
away from chemical minilabs,” Achey continued. “With
its compelling economics, ease of use, advanced features
and quality performance, Mitsubishi Flexible Photo Lab
removes any rational argument for chemical minilabs and
returns control to the photo retailers where it rightly
belongs!”
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