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Mitsubishi Digital Electronics America Showcases Innovative Digital Photo Production Products
at PMA 2007

Mitsubishi’s PMA 2007 showcase includes a new Flexible Photo Lab Solution,
dynamic DPS Kiosk 7000 and DPS Click 5000 photo processing systems,
CP-9550DW-U and CP-3020DAU high quality digital photo printers

March 8, 2007 — Reaffirming its dedication to the photo processing dealer community, Mitsubishi Digital Electronics America Imaging Products will showcase a full line of high-quality kiosks and digital photo printers at PMA 2007 in Las Vegas . On display in booth M150, attendees can walk right into a simulated retail environment with the new Flexible Photo Lab Solution. Once there, PMA attendees can operate Mitsubishi’s DPS Kiosk 7000 or DPS Click 5000 digital photo processing systems outputting to industry-leading digital photo printers.

“Mitsubishi’s Flexible Photo Lab demonstration will allow end-users to operate our digital photo printers and kiosks to fully conceptualize the photo processing system as it would appear in the store environment,” said Darla Achey, marketing specialist, Mitsubishi Digital Electronics America Imaging Products. “Our goal is to transport the customer off the trade show floor and immerse them into Mitsubishi photo processing.”

Within the Flexible Photo Lab Solution, Mitsubishi will feature the DPS Kiosk 7000 instant digital photo processing system. Imminently available with a new credit card payment processing capability, the DPS Kiosk 7000 represents the most advanced processing and printing technologies available, providing high-performance processing in a straightforward user-friendly system. The DPS Kiosk 7000 features an easy-to-navigate menu system, offering photo editing and enhancement features such as customized photographs with frames and borders, as well as functions such as cropping, redeye removal, magnification and zoom. The versatile DPS Kiosk 7000 includes a user-friendly 17” SXGA touch screen and can be placed on a retail counter or photo pedestal base.

Also on display at PMA 2007, the DPS Click 5000 is a self-contained photo processing unit. The DPS Click 5000 delivers high quality prints and can be used by in-store retailers or onsite event photographers. With its network capability, the DPS Click 5000 makes it ideal for retail store applications where it can be used as an entire processing center – routing jobs to a minilab or laboratory, receiving jobs from a Mitsubishi DPS Kiosk 7000 and performing high-end photo manipulation such as zoom, crop, magnify, and redeye removal, as well as color balance, brightness, contrast and saturation controls.

Capable of printing without a computer, event photographers will find the DPS Click 5000 quite a useful tool by reducing the amount of equipment necessary at an event. Additionally, the affordable DPS Click 5000 features a new user-interface design and includes a new carousel feature ideally suited to the event photographer’s business.

Using the carousel feature, the Mitsubishi DPS Click 5000 can be connected via VGA adaptor to a secondary monitor or external screen. Running in the background of the Click system, the carousel feature enables an event photographer to simultaneously run an uninterrupted slideshow of his or her photos, while operating the DPS Click 5000 unit to navigate the system and print selected photos. Each photo is automatically given a number in the system so event attendees can simply jot down the number of the photo they would like to receive.

Supported by Mitsubishi’s high-performance digital photo printers, the DPS Kiosk 7000 and DPS Click 5000 systems offer multiple printer hook-ups and provide several output print sizes. Printers currently available from Mitsubishi for use with the DPS Kiosk 7000 and DPS Click 5000 include the CP-9550DW-U providing 4 x 6, 5 x 7 and 6 x 9 prints, and the CP-3020DAU outputting to 8 x 10 and 8 x 12 prints. Mitsubishi’s digital photo printers are backed by Mitsubishi’s Express Replacement Assistance program, virtually guaranteeing 24/7 uninterrupted business performance to professional photographers and photo retailers.